Weekly, my inbox is flooded with messages from people inquiring about their entry into freelance copywriting. While there isn't a one-size-fits-all answer, I've curated a set of tips that will significantly assist most people in transitioning into freelance copywriting and surviving the initial few months at the very least.
1) Set Up a Website
A website is crucial for any aspiring freelance advertising or website copywriter. Your website will serve as the go-to destination where you direct potential clients for more information. Keep the website design straightforward, feature a portfolio page, showcase your past copywriting work, discuss your previous workplaces and clients, and share any praise you've received. Ensure your contact details and address are visible to assure people of your authenticity. A professional photo adds a personal touch. If your experience is limited, be strategic in what you leave unsaid. Like any advertising copy, promoting yourself requires a touch of subtlety.
2) Avoid Targeting Agencies
If you're a novice in advertising or website copywriting, refrain from targeting advertising and web design agencies. They're usually precise about their requirements, and with a portfolio, you're likely to grab their attention. Managing a newbie copywriter and ensuring quality is time-consuming and risky. Most agencies need to be more swamped with affording opportunities to untested copywriters, even if you're willing to work speculatively. Aim to connect with end clients directly.
3) Embrace Cold Calling
Cold-calling, potential end clients is a potent strategy for generating business in the initial stages. Though demanding and time-consuming, it can help generate highly qualified leads. For more insights on cold calling, refer to the article on my website.
4) Maintain a Contacts & Jobs Database
Maintaining a database of contacts and jobs is essential regardless of your career stage in freelance copywriting. This can serve as a simplified Customer Relationship Management (CRM) tool, helping you to keep track of names, phone numbers, and correspondence details. You can download a free copy from my website for a beginner-friendly database.
5) Draft Sample Pieces
If you're targeting specific industries or clients, don't hesitate to create a few samples and share them. You could offer these samples for free, at a discount, or use them as an incentive for future work. Remember, samples often serve as a portfolio for prospective clients.
6) Invest in Accounting Software
Remember to consider the complexity of managing your accounts manually. Regardless of your client base's size, an accounts package like MYOB or Quicken is invaluable. You'll appreciate its utility regarding GST reports, annual taxes, or chasing unpaid invoices.
7) Deliver Exceptional Service
While it seems apparent, it's vital to understand that "exceptional service" varies from client to client. Agencies need their freelance copywriters to adhere to strict requirements, while direct clients often require guidance and a shared vision for their business. A competent copywriter should be able to guide their client to think about benefits rather than just products and services.
8) Be Prepared for Challenges
Your initial years as a freelance advertising or website copywriter may take much work. It takes time to build momentum, and doubts may creep in during this period. Though it's possible to earn a substantial income, it requires patience.
9) Be Wise About Training Costs
While no money spent on learning is wasted, it's crucial to consider the return on investment. If the copywriting courses are pricey, reconsider. From my experience, clients value copywriting skills over formal training.
10) Believe in Your Abilities
Self-confidence in your copywriting skills is vital. You need to be more confident about delivering results to convince the client. Remember, every new.